RESEARCH ON THE INTELLIGENT TERMINAL USE,DIETARY HEALTH AWARENESS AND DIFFUSION OF GREEN MANURE-RICE CROPPING SYSTEM
Under the background of the in-depth implementation of"Healthy China"strategy,it is of great significance to promote the transformation of food system to improve residents'dietary health.Based on 934 field questionnaires from Anhui,Hunan and Guangxi provinces,the PLS-SEM model and Ordered Logit model were used to explore the effects of intelligent terminal use on the dietary health awareness of self-ration farmers,as well as the mechanism of the transformation of this awareness into a practice of food system transformation,namely the green manure-rice cropping system adoption behavior.Results showed that:the use of intelligent terminal had a positive effect on farmers'value cognition of green manure-rice cropping system,food health perception and health concern degree by eliminating information asymmetry;food health perception and health concern degree formed chain mediators with the value cognition of green manure-rice cropping system,respectively,and played a mediating role between intelligent terminal use and adoption behavior.Therefore,it is suggested that the popularization of green manure-rice cropping system in southern China should be promoted by further increasing the penetration rate of intelligent terminals in rural areas and increasing the online exposure rate of the innovative farming system.Besides,attention should be paid to improving the sustainability and quality of adoption of farmers,so as to improve the dietary health of rural residents.
green manure-rice cropping systemadoption behaviorintelligent terminal usedietary health awarenessself-ration farmers
NETL
NSTL
万方数据
