SOCIALIZED SERVICE,INFORMATION ACQUISITION AND FARMER'S WATER-SAVING IRRIGATION TECHNOLOGY ADOPTION BEHAVIOR——EMPIRICAL ANALYSIS BASED ON THE SURVER DATA OF 775 WHEAT-CORN GROWERS IN HEBEI PROVINCE
Socialized service organization is an essential way for farmers to get agricultural information.Based on the survey data of 775 farmers who planted wheat-corn in Hebei province,this paper used the binary Logit model to analyze the influence of socialized services on the adoption of water-saving irrigation technology among farmers.And,it discussed the role of information acquisition possesses in two medias,then revealed the differences between farmers in different well depths.The results were indicated as follows.(1)Socialized services significantly promoted the adoption of water-saving irrigation technology by farmers,and information acquisition played a partial mediating role in the impact of socialized services on farmers'adoption behavior of water-saving irrigation technology.(2)The impact of socialized services on the adoption behavior of water-saving irrigation technology by farmers in different well depth areas was significantly different.The promotion effect of socialized services on the adoption behavior of water-saving irrigation technology by farmers in deep well areas was greater than that of farmers in shallow well areas,and the information acquisition only played a partial mediating role in the impact of socialized services on the adoption of water-saving irrigation technology by farmers in shallow well areas.(3)Technical subsidies,government propaganda,technical training in the external environment,participation in agricultural cooperative organizations and cultivated land management area in family business characteristics all significantly promoted the adoption of water-saving irrigation technology by farmers.Therefore,the government should encourage socialized service organizations to participate in the implementation and promotion of agricultural water-saving projects,support socialized service organizations to hold various forms of water-saving irrigation propaganda activities in agricultural irrigation shallow well areas,strengthen subsidies and training for water-saving irrigation technology,and improve the organization level of farmers to expand the scale of cultivated land management.