ANALYSIS ON THE INFLUENCING FACORS OF CONSUMERS'CONSUMPTION BEHAVIOR OF CHARACTERISTIC AGRICULTURAL PRODUCTS IN REMOTE AREAS——BASED ON 2 027 CONSUMER SAMPLE DATA
Accurately grasping the demand characteristics and consumption rules of the characteristic agricultural product market in remote areas is of great significance for the remote rural areas to continuously consolidate the achievements of poverty alleviation and further realize rural revitalization.Based on the survey data of 2 027 consumers,this paper established a binary logistic model to analyze the influencing factors of characteristic agricultural products consumption in remote areas.(1)The empirical analysis found that:The structure of family members,occupation and income level had a significant effect on the purchase behavior of characteristic agricultural products in remote areas.(2)The purchase motivation,purchase channels and ways to obtain agricultural product supply information had a significant impact on the purchase behavior of characteristic agricultural products in remote areas;(3)There was a positive and significant relationship between the agricultural market variables and the willingness to pay premium,and offline was still the main channel for consumers to buy agricultural products;(4)The quality of planting and marketing supply had a significant impact on consumers'purchasing behavior of agricultural products.Finally,this study puts forward policy suggestions such as increasing the planting of green and organic agricultural products,optimizing the wholesale distribution network of traditional agricultural products market,and constantly improving the popularity and reputation of characteristic agricultural products in remote areas.
remote areascharacteristic agricultural productsconsumption behaviorsupply qualityregression model
NETL
NSTL
万方数据
