RESEARCH ON THE DEVELOPMENT MODE OF RURAL TOURISM IN THE YELLOW RIVER BASIN BASED ON NETWORK ATTENTION
Rural tourism has both commonness and individuality in terms of development.The exploration of rural tourism development mode in the Yellow River Basin is conducive to promote rural revitalization and achieve high-quality development.Taking the China's Beautiful Leisure Villages and National Key Rural Tourism Villages in 9 provinces(regions)of the Yellow River Basin as the research objects,this paper analyzed the spatial layout of rural tourism sites,assessed the network attention of rural tourism,extracted the development elements of rural tourism and summarized the development modes of rural tourism by utilizing ArcGIS 10.7,Excel 2021,Nvivo 12 and fsQCA 3.0.The results showed that:(1)Rural tourism sites in the Yellow River Basin were spatially clustered,and the areas with higher kernel density formed a"Z"shaped structure;(2)The network attention of rural tourism was relatively high in the Yellow River Basin,but significant differences existed among the 9 provinces(regions);(3)The development of rural tourism in the Yellow River Basin could be coded into 10 core categories:industrial co-enrichment,Party-building guidance,education dream-building,capital support,scientific-and-technological extension,talent driven,ecological conservation,sports revitalization,culture empowerment and art promotion;(4)It was difficult to promote the development of rural tourism by a single core category,but the form of conditional configuration was needed.Finally,three rural tourism development modes are concluded in the Yellow River Basin:culture and education inner-pull type,culture and talent outer-push type,culture&talent&Party triple-drive type.Besides,culture empowerment has a universal effect,art promotion has an auxiliary effect,talent driven and education dream-building has a substitute effect,and Party-building guidance has a complementary effect.
rural tourismdevelopment modenetwork attentiongrounded theoryfsQCAYellow River Basin
NETL
NSTL
万方数据
