THE RESEARCH STATUS AND TREND OF RURAL TOURISM POLICY IN CHINA——BIBLIOMETRIC ANALYSIS BASED ON CITESPACE
This study aims to analyze the literature on Chinese rural tourism policy,so as to provide theoretical basis and practical considerations for rural tourism policy formulation in the context of rural revitalization.The CiteSpace bibliometric tool was used to conduct a visual literature analysis of China's rural tourism policies in the past 10 years,the current status quo,research institutes,hot spots and development trends of rural tourism was systematically analyzed.The results were listed as follow.(1)The number of publications showed a steady upward.The network density among co-authors was not high,with most authors having relatively independent connections and some teams having more network connections.(2)Two of the top three institutes were research institutes with a rich collaborative network.Among the top fifteen institutions,11 were universities,and the connections between universities were not close enough.And the research frontier focused on"land transfer","targeted poverty alleviation",rural revitalization",etc.,showing a phased shift in hotspots.(3)Research hotspots focused on the 14 themes:rural tourism,rural revitalization,targeted poverty alleviation,leisure agriculture,industrial integration,influencing factors,China,local culture,new business models,cultural tourism integration,tourism industry,driving mechanisms,tourism development,and role perception.(4)The research trend showed a development trend from macro to micro,and from disciplinary extension to interdisciplinary crossing.Therefore,in future research,we should expand the scope of disciplinary fields,such as extending to rural public management,aesthetics,digital rural areas,etc;and strengthen cooperation between authors and institutes,such as strengthening cooperation between domestic research institutes and universities,as well as between universities,especially between universities in the southeast and central and western regions;then explore other research hotspots in depth,such as rural youth returning to their hometowns for entrepreneurship,rural carbon peak,digital rural development and other policy hotspots.
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