Based on the on-site research data from the primary grain-producing regions in Hebei,Shandong,and Henan provinces,and rooted in the fundamental principles of cognitive behavioral theory,this study investigates whether the adoption behaviors of farmers regarding service outsourcing are influenced by their cognitive perceptions of the functions of cultivated land,specifically in terms of livelihood security,emotional support,and property benefits,within the context of aging.The Ordered Probit models,Binary Probit models,and Mediation Effect models were employed to analyze the influencing mechanisms.The results were showed as follows.(1)The impact of an aging agricultural labor force on service outsourcing adoption behavior was significantly negative.The ostensibly positive effects found in most previous studies were,in reality,indicative of a"masking effect"stemming from the subjective cognitive perception of farmland functionality among farm households;(2)Among farm households aged 60 and above,the adoption behavior of service outsourcing was influenced by the mediating effects of their cognitive perceptions of farmland livelihood security and property benefits;(3)Among farmers aged 65 and above,the adoption behavior of service outsourcing was influenced by the mediating effect of their cognitive perceptions of the property benefits of farmland.In summary,to effectively enhance the adoption rate of production service outsourcing in aging food-producing regions,government departments should adopt such measures.Firstly,improving the accessibility of outsourcing services,information services,and the scope of financial support.Secondly,efforts should be made to attract young laborers back to agriculture and enhance the structure of human capital.Finally,increasing governmental support for rural economies,coupled with guidance and encouragement for elderly farmers to develop high-value-added agricultural industries,such as specialty agriculture and green agriculture,was crucial.Additionally,providing more training opportunities for elderly farmers and reducing their awareness levels regarding the functions of farmland livelihood security and property benefits should be prioritized.
agingcognitive perceptions of the functions of cultivated landadoption behavior of service outsourc-ingmediating effectmasking effect
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