EVALUATION OF THE EFFECT OF RURAL HOMESTAY ENRICHMENT IN BEIJING AND THE PATH OF ENHANCEMENT
This research is intended to quantitatively analyze the enrichment effect of rural homestay,analyze the development problems of the enrichment effect of rural homestay,and search for new ideas for the high-quality development of rural homestay,which will help the implementation of the rural revitalization strategy and the realization of the goal of common prosperity in Beijing. Taking the rural homestays in Pinggu District,Huairou District and Yanqing District of Beijing as cases,we constructed an evaluation system of the enrichment effect of Beijing rural homestays through hierarchical analysis,summarized and collated the data of 165 households,and selected 36 representative homestays as typical cases to quantitatively analyze the enrichment effect of rural homestays,and showed the development of the enrichment effect of rural homestays through the richness index,then explored the main problems limiting the development of enrichment effect of rural homestays,and finally we proposed paths to improve the enrichment effect. The results of the study showed that the homestay industry had a positive impact on the income of residents,the income level and consumption level of residents had been improved,and the homestay industry level positively empowered the development of the enrichment effect,and had a strong ability to drive employment. In summary,Beijing's rural homestay enrichment effect is remarkable,but some problems limit the enrichment effect to play better. So,it is proposed to enhance the rural homestay enrichment effect from the linkage of homestay community,digging deeper into the cultural connotation,specialization development,diversification of operation,and enhancement of practitioners' quality and other aspects.
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