Paths to Rural Revitalization Empowered by Cultural Product Design in Universities
Cultural product design in universities plays an important role in inheriting the traditional rural culture,creating the image of rural brand and promoting the transformation of rural industry.However,in the process of cultural product design to empower rural revitalization,there still exists such problems as the serious homogeneity of products,the lack of innovation and the failure of product design to meet the needs of consumers.In response to these existing problems,in this article we attempt to explore effective ways for university cultural product design to empower rural revitalization,by analyzing multiple successful cases of university cultural product design empowering rural revitalization.
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