The Impact of E-Commerce in Rural Areas Comprehensive Demonstration Project on Residents'Well-Being
In the era of digital economy,rural E-commerce development is an important initiative to promote the construction of digital villages.In this paper,we sort out the internal mechanism of the impact of the E-commerce in rural areas Comprehensive Demonstration Project on residents'well-being from the theoretical perspective,and test the impact empirically using the county-level panel data between 2010 and 2020.The study finds that the implementation of the Comprehensive Demonstration Project for E-commerce in rural areas significantly increases residents'well-being,which holds robust in a series of tests.Mechanism analysis shows that the Project improves individual job satisfaction,life satisfaction,consumption upgrading,and digital skills,which in turn improves individual well-being.The heterogeneity analysis shows that the Project has more significant happiness-enhancing effect in the counties with high levels of Internet development and among the individuals using the Internet or having at least tertiary education.The conclusion is made to accelerate the rural E-commerce development,as to promote rural revitalization and enhance rural residents'well-being.
Rural E-CommerceWell-BeingDigital EconomyDigital Village
NETL
NSTL
万方数据
