首页|电商如何驱动农业产业链数字化:理论阐释与实践演进

电商如何驱动农业产业链数字化:理论阐释与实践演进

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产业链数字化是农业数字化效率发挥的基础,电商的快速应用为农业数字化提供了新机遇,从电商角度阐释农业产业链数字化规律具有重要意义.结合电商在农业经营环节的应用,总结电商驱动农业产业链数字化转型的理论机理,通过案例剖析电商驱动农业产业链数字化的演进过程,提出电商驱动农业产业链数字化的关键因素与实现路径.研究结论认为:一方面,电商驱动农业产业链数字化是从经营环节开始,由市场力量驱动的数字技术与产业链的内生融合过程,电商从产业链末端"向上倒逼"农业生产、加工、流通的数字化;另一方面,电商在数字化中的本质作用是借助市场需求和数字技术打破信息不对称,形成透明、开放和共享的信息资源观.研究主要贡献是从电商和产业链两个方面拓展了目前农业数字化研究,提出电商驱动数字化的本质是产业链层面农业主体再分工和价值再分配,目标是推动农业产业链向数字化生态系统转型,这为认知农业数字化提供了新的理论视角和政策基础.
How does e-commerce drive the digitization of agricultural industry chain:Theoretical interpretation and practical evolution
The digitization of the industrial chain is the foundation for the efficiency of agricultural digitization,and the rapid application of e-commerce provides new opportunities for agricultural digitization.It is of great significance to explain the laws of agricultural industrial chain digitization from the perspective of e-commerce.This article combines the application of e-commerce in agricultural management,summarizes the theoretical mechanism of e-commerce driving the digital transformation of agricultural industry chain,analyzes the evolution process of e-commerce driving the digitization of agricultural industry chain through case studies,and proposes the key factors and implementation paths of e-commerce driving the digitization of agricultural industry chain.The conclusion is that on the one hand,e-commerce drives the digitalization of the agricultural industry chain,which is an endogenous integration process of digital technology and industry chain driven by market forces starting from the operating link.E-commerce forces the digital transformation of agricultural production,processing,and circulation from the end of the industry chain upwards;On the other hand,the essential role of e-commerce in digitalization is to break information asymmetry through market demand and digital technology,forming a transparent,open,and shared view of information resources.This article mainly contributes to expanding the current research on agricultural digitization from two aspects:e-commerce and industrial chain.It points out that the essence of e-commerce driving the digitization of agricultural industrial chain is the redistribution of labor and value among agricultural entities at the industrial chain level.The goal is to promote the transformation of agricultural industrial chain into a digital ecosystem,which provides a new theoretical perspective and policy basis for understanding agricultural digitization.

e-commerceagricultural industry chaindigitization

王昕天、荆林波、张斌

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宁波大学商学院,浙江 宁波 315211

中国社会科学评价研究院,北京 100732

农业农村部农村经济研究中心,北京 100810

电子商务 农业产业链 数字化

国家社会科学基金一般项目

23BJY173

2024

中国软科学
中国软科学研究会

中国软科学

CSTPCDCSSCICHSSCD北大核心
影响因子:2.793
ISSN:1002-9753
年,卷(期):2024.(3)
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