Enterprise digitization,resource allocation,and long tail market satisfaction
Meeting long-tail market demand is of great significance to expanding domestic demand and enhancing domestic circulation.Based on the perspective of resource orchestration,the analysis examines the inherent mechanism and heterogeneous characteristics of manufacturing enterprises'digitalization to promote long-tail market satisfaction.The results show that digitalization drives manufacturing companies to transform from centralized large-scale production of core products under the Fordist system to diversified supply of products under heterogeneous demand,mainly by improving the time,cost and scope of application of flexible resource allocation,and promoting redundancy.The single-point breakthrough,business collaboration and production interconnection of surplus resource integration can effectively improve the product development and manufacturing freedom and strategic flexibility required by enterprises to meet the long-tail market.
万方数据
维普
