Impact of the RTAs digital intellectual property rules on digital content trade:Based on the digital content App level data
This article is based on the"frequency injection method"to calculate the depth of RTAs digital intellectual property rules involving 18 export economies and 45 import economies worldwide,and then combined with the data.ai database to clean and organize bilateral digital content App trade data between major global economies from 2014 to 2020.On this basis,an extended trade gravity model is used to empirically test the impact and mechanism of RTAs digital intellectual property rules on digital content App trade.Research has found that the digital intellectual property rules under the RTAs framework significantly promotes the export of bilateral digital content Apps,and there is heterogeneity in the impact of different types of digital intellectual property rules on bilateral digital content App trade.Digital copyright clauses,digital trademark clauses,and digital intellectual property enforcement clauses all have a significant promoting effect on the export of bilateral digital content Apps,but the impact of digital technology protection clauses is not significant.The RTAs digital intellectual property rules can have a significant promoting effect on the export of large-scale enterprises'digital content Apps,but their promoting effect on the export of small enterprises is not significant.The RTAs digital intellectual property rules have also been validated in promoting the trade of digital content Apps by reducing trade costs and stimulating product innovation.