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工业互联网环境下SaaS平台半合作模式及其定价策略研究

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工业互联网环境下企业用户行业需求特异,导致SaaS平台服务商与第三方软件开发商之间形成的不同于传统合作模式的新型生产关系.通过结合SaaS行业特点构建双寡头垄断情形下的Hotelling模型进行分析,探究半合作模式产生的动因及平台定价策略.研究发现:企业用户分化降低了SaaS平台利润,在交叉网络外部性显著的情况下,SaaS平台的区别定价策略相较于统一定价更为有利;企业用户分化促使SaaS平台提高对多归属软件开发商的定价,而对专属开发商的定价保持稳定,表明了平台将用户分化带来的负面影响完全转嫁给多归属开发商;企业用户信息不对称进一步损害了SaaS平台利益,且损害程度随用户差异程度的增加而加剧,但并未对社会总福利产生显著影响.
Research on semi-cooperative relationship and pricing strategy of SaaS platform in industrial internet
Given the specific industry needs of various enterprise users in the industrial internet environment,SaaS platforms are gradually showing a trend of platformization and forming a new type of production relationship with software developers that differs from traditional cooperation models. This study focuses on the semi-collaborative production relationships formed between SaaS service providers and third-party software developers in the context of the industrial internet,exploring their underlying motivations and pricing strategies. The research finds that the differentiation of enterprise user needs not only reduces platform profits but also,under conditions of sufficient cross-network externalities,a differentiated pricing strategy for multi-homing and exclusive software developers is more advantageous for the platform compared to uniform pricing. Furthermore,the differentiation of enterprise users prompts the platform to increase pricing for multi-homing software developers,while pricing for exclusive developers remains unchanged,indicating that the platform fully transfers the negative impact of user differentiation to multi-homing developers. When introducing asymmetry among enterprise users,information asymmetry further damages the platform's interests,and the degree of damage increases with the degree of user difference,but it does not affect the overall social welfare. This study provides a theoretical basis for SaaS platforms to optimize production relationships and pricing strategies in the industrial internet environment.

SaaS platformsemi-collaborative relationshipenterprise user differentiationsocial welfareindustrial internet

杨云鹏、陈宏民

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上海交通大学安泰经济与管理学院,上海 200030

SaaS平台 半合作模式 企业用户分化 社会福利 工业互联网

2024

中国软科学
中国软科学研究会

中国软科学

CSTPCDCSSCICHSSCD北大核心
影响因子:2.793
ISSN:1002-9753
年,卷(期):2024.(11)