Why Do Employees Engage in Side Hustles?A Study of the Behavioral Drivers from the Perspective of Goal Content Theory
Amidst the rapid shifts in the market place,organizational boundaries are gradually dissolving,giving rise to a surge in employee side-hustle engagement.This study employs a rigorous approach,utilizing grounded theory and NVivo 12 software,to explore the multifaceted aspects of this phenomenon.Through an extensive analysis of 27 semi-structured interviews and 7 online interviews,the study aims to uncover the driving mechanism behind full-time employees'involvement in side-hustles.Based on the perspective of goal content theory,the study reveals the underlying motivations driving full-time employees towards side-hustles.We find that economic security serves as a prominent external goal,while internal goals revolve around value realization and emotional satisfaction.Crucial factors such as perceived competence and autonomy experienced by employees significantly influence their willingness to engage in such pursuits.Moreover,external environmental factors,including side-hustle social support and constraints imposed by primary employment,play a pivotal role in either facilitating or hindering side-hustle engagement.Recognizing these dual perspectives is vital in understanding the complexities associated with managing such arrangements effectively.By expanding the existing research on employee side-hustle engagement within the field of organizational behavior,this study offers valuable insights for organizations seeking to navigate and effectively manage employees who pursue side-hustles.