How do Customers Perceive Enterprise Motivation of Employing People with Intellectual Developmental Disabilities?A Study on the Relationship between Customer-Attribution of Social Enterprises'Employment Motivation,Customer Satisfaction,and Recommendation I
The employment of people with intellectual developmental disabilities(IDDs)by social enterprises is one of the essential manifestations of their corporate social responsibility(CSR),however,not everyone agrees.The study collected survey data from 307 customers who had received services from employees with IDDs in"Xi-Han-Er"Car-Wash,social enterprises hiring people with IDDs,to investigate customer attribution of such social enterprises'employment motivation.Results show these attributions affect their satisfaction and recommendation intention.The results further demonstrate that the internal attribution positively affects customer satisfaction,and the external attribution negatively affects customer satisfaction.Besides,customer satisfaction mediates the relationship between customer attributions and recommendation intention.This study expands the application of attribution theory to enterprises employing people with IDDs.The study explores the different impacts of either customers'internal or external attribution on customers'attitudes toward the employment practice of social enterprises,thereby enriching the literature on employment with disabilities and corporate social responsibility.
Employment of People with IDDsCustomer-attribution toward Enterprise Employment MotivationCustomer SatisfactionRecommendation IntentionSocial Enterprise