摘要
元宇宙的发展为电子商务行业带来了新的商机,也为电子商务人才数字素养的培养带来了新的挑战.为提升元宇宙背景下电子商务人才的数字素养,文章构建了元宇宙背景下电子商务人才数字素养的评价指标体系.通过层次分析法和专家打分设立指标并计算权重,筛选出数字通用素养、数字计算素养和数字交互素养3个一级指标和12个二级指标.采用线上问卷调查法对电子商务专业的高校学生和在职员工开展相关数据的收集,并对数据进行分析.结果表明,影响电子商务人才数字素养水平的因素包括教育背景、工作经验、使用频率、数字化意识等.为进一步加强电子商务人才数字素养培养,高校应加强数字化教育,增强人才交互融合和数字计算能力,提升其信息安全意识和隐私保护能力.
Abstract
The development of the metaverse has brought new business opportunities to the e-commerce industry and new challenges to the cultivation of digital literacy of e-commerce talents.To enhance the digital literacy of e-commerce talents in the context of the metaverse,this paper constructs an evaluation index system for the digital literacy of e-commerce talents in the context of the metaverse.By using the analytic hierarchy process and expert scoring to establish indices and calculate weights,three primary indices including digital universal literacy,digital computing literacy and digital interaction literacy,and 12 secondary indices are selected.Using the online questionnaire survey method,relevant data are collected from college and university students majoring in e-commerce and employees,and the data are analyzed.The results show that factors affecting the digital literacy level of e-commerce talents include educational background,work experience,frequency of use,digital awareness,and other factors.To further improve the training of digital literacy of e-commerce talents,colleges and universities should strengthen digital education,enhance talent interaction,integration and digital computing abilities,and enhance their information security awareness and privacy protection abilities.
维普
万方数据