Research on the Problems and Countermeasures of Online Marketing of Dairy Products
With the improvement of health awareness and the promotion of consumption upgrading trends,dairy products,as an important source of nutrition,continue to grow in market demand.This study aimed to explore the current situation,challenges,and opportunities of online marketing for dairy products,and propose effective online marketing strategies.Through literature review and market analysis,this paper first outlined the development background of the dairy industry and changes in consumer behavior.Subsequently,using case study methods,several dairy companies that have successfully applied online marketing were analyzed,along with the strategies they have adopted and the results they have achieved.
dairy productsonline marketingbrand building logistics distributionmarket positioning
国家科技期刊平台
NSTL
万方数据
