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内蒙古马奶市场供给及消费特征分析

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马奶是蒙古族传统饮品之一,蒙古人自古将马奶称"神圣的饮料".马奶是市场上难得的保健营养品,具有独特医用与保健效果,市场前景广阔.但由于马奶市场认同度低,导致马奶需求特点不明晰.以内蒙古马奶的消费者、供应商作为研究对象,分析马奶市场供需特征,了解产品发展的制约因素,指出内蒙古马奶的市场发展方向.
Analysis of Supply and Consumption Characteristics in the Inner Mongolia Mare's Milk Market
Mare's milk is one of the traditional Mongolian beverages,and Mongolians have called it sacred drink since ancient times.Mare's milk is a rare health care nutrient in the market,with unique medical and health benefits and it has broad market prospects.However,due to the low degree of recognition of the mare's milk market,the demand for mare's milk and its characteristics is not clear.This paper took the consumers and suppliers of mare's milk in Inner Mongolia as the research subjects,analyzed the supply and demand characteristics of the mare's milk market understands the constraints on product development,and pointed out the direction for the market development of mare's milk in Inner Mongolia.

mare's milkInner Mongoliamarket supplyconsumption characteristics

刘莎、吴光宇、李小花

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内蒙古农业大学职业技术学院内蒙古包头 014109

马奶 内蒙古 市场供给 消费特征

2024

中国乳业
中国奶业协会 中国农业科学院信息研究所

中国乳业

影响因子:0.152
ISSN:1671-4393
年,卷(期):2024.(11)