Brand System Evaluation and Image Enhancement of Urban Agglomeration——A case study on the Chengdu-Chongqing twin-city economic circle
As an important carrier of regional economic development,strengthening the branding of urban agglomerations will help break through the limitations of administrative division,achieve competition for urban brand symbols at a higher level,enhance the attractiveness,dissemination,cohesion,and appeal of urban agglomerations,and promote high-quality development of urban economy,society,and culture.Based on the reference of relevant mature indicators and measurement methods,this paper constructs a brand evaluation system for urban agglomerations consisting of 5 primary indicators,13 secondary indicators,and 33 specific indicators,including economic development,innovation capability,livability level,cultural influence,and brand communication power.It also calculates 36 cities(districts and counties)within the Chengdu-Chongqing Twin-City Economic Circle.The conclusion is as follows:the more developed the urban economy,the higher the level of urban cultural development,and there is a significant gap in the development of cultural resources in some districts and counties.Except for core cities,the brand communication index of most cities is relatively low,indicating that the role and effectiveness of local media have not been fully utilized.On this basis,the overall brand image enhancement strategy and integrated communication strategy of the urban agglomeration are proposed from four aspects:economy,innovation,livability and culture.
urban agglomerationcity brandevaluation index systemimage enhancementChengdu-Chongqing twin-city economic circle
NETL
NSTL
万方数据
