摘要
随着人们对动物源性食品需求的提升,饲料企业也面临着更多的挑战,如产能过剩、营销渠道局限、服务质量参差不齐、营销服务不协同等.为了建立完善的产供销服务体系,本文应用了"线上营销+线下服务"产供销服务体系,在分析饲料产业现状和目前存在问题的基础上指出创新型产供销服务体系的必要性,并针对性地提出饲料产品产供销服务体系的对策与建议,突破了传统的产供销服务体系,为饲料产业链发展提供依据.
Abstract
With the increase of people's demand for animal-derived food,feed enterprises are also facing more challenges,such as excess production capacity,limited marketing channels,uneven service quality,and uncoordinated marketing services.In order to establish a perfect production,supply and marketing service system,this paper applies the"online marketing + offline service"production,supply and marketing service system,points out the necessity of innovative production,supply and marketing service system on the basis of analyzing the current situation and existing problems of feed industry,and puts forward countermeasures and suggestions for feed product production,supply and marketing service system,which breaks through the traditional production,supply and marketing service system.Provide basis for feed industry chain development.
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