Integration strategies of marketing channel of feed enterprises in the environment of E-commerce
With the continuous development of information technology,the degree of integration between various industries and the Internet is deepening.Therefore,more and more enterprises are starting to develop in the direction of"Internet+",and feed enterprises are no exception.As an important link in the agricultural industry chain,the sustainable development of feed enterprises can effectively drive the development of the agricultural industry economy.In the context of the integration of feed enterprises and the Internet,the e-commerce marketing model has emerged.On the one hand,it helps feed enterprises sell their products to various parts of the country,and on the other hand,it enhances the market influence of feed enterprises through the promotion of feed products.However,the e-commerce marketing of feed enterprises is still in its infancy,especially in the integration of Marketing channel.Therefore,it is necessary to realize the coordinated development and information sharing of online and offline Marketing channel,avoid the conflicts and contradictions of online and offline Marketing channel,so as to effectively improve the e-commerce marketing level of feed enterprises and lay the foundation for the sustainable development of feed enterprises.
万方数据
维普
