The application of live broadcasting techniques and the promotion of feed products under the background of e-commerce
With the rapid development of e-commerce,e-commerce live broadcasting,as an innovative means of sales,has gradually emerged,and the live broadcast broadcast,as a key factor affecting consumers'purchase intention,will directly affect the transaction rate of products.Based on this,this paper will first analyze the role of e-commerce live streaming on the promotion of feed products,and deeply analyze its importance in improving sales,enhancing competitiveness and adapting to fragmented consumption habits.Secondly,it focuses on the application characteristics of e-commerce live communication,emphasizing the intuition of interactive communication,the sense of substitution of speech expression and the appeal of body language.Finally,through a detailed introduction of how to use live words to promote feed products,including the feed product characteristics,share use case,invite agricultural experts to participate in live,promote feed products preferential activities and emphasize the interaction with consumer strategy,hope to provide useful guidance for related practitioners in the field of feed products,to further improve the feed products in live electricity environment of market competitiveness.