大数据背景下饲料企业精准营销的价值及应用策略
The value and application strategies of precision marketing in feed enterprises under the background of big data
邱鑫 1王静1
作者信息
- 1. 信阳涉外职业技术学院,河南信阳 465550
- 折叠
摘要
在大数据时代,互联网与行业的碰撞与融合催生了"互联网+饲料"的新型业态.尤其在国家对农业电子商务发展给予大力扶持的背景下,如何实现饲料企业电子商务的精准营销尤为必要.本文阐述了精准营销在饲料企业电子商务中的价值,并根据精准营销的特点提出相关的应用策略,从而推动饲料企业逐渐向互联网转型,有效解决饲料产品的销量问题.
Abstract
In the era of big data,the collision and integration of the Internet and the industry has given birth to a new business type of"Internet plus feed".Especially in the context of strong support from the government for the development of agricultural e-commerce,it is particularly necessary to achieve precise marketing of e-commerce in feed enterprises.This article elaborates on the value of precision marketing in the e-commerce of feed enterprises,and proposes relevant application strategies based on the characteristics of precision marketing,in order to promote the gradual transformation of feed enterprises to the Internet and effectively solve the sales problem of feed products.
关键词
大数据/精准营销/饲料企业/电子商务Key words
big data/precision marketing/feed enterprises/electronic commerce引用本文复制引用
出版年
2024
NETL
NSTL
万方数据