The value and application strategies of precision marketing in feed enterprises under the background of big data
In the era of big data,the collision and integration of the Internet and the industry has given birth to a new business type of"Internet plus feed".Especially in the context of strong support from the government for the development of agricultural e-commerce,it is particularly necessary to achieve precise marketing of e-commerce in feed enterprises.This article elaborates on the value of precision marketing in the e-commerce of feed enterprises,and proposes relevant application strategies based on the characteristics of precision marketing,in order to promote the gradual transformation of feed enterprises to the Internet and effectively solve the sales problem of feed products.
big dataprecision marketingfeed enterpriseselectronic commerce