Analysis of brand image communication strategies for feed enterprises under the digital background
Feed enterprises are an important part of building an integrated model of planting and breeding,achieving sustainable development of feed enterprises and having a positive promoting effect on agricultural economy.In the context of digitalization,feed enterprises are facing a new market competition situation.In order to obtain survival space in the fierce market competition,it is necessary to strengthen the promotion of feed enterprise brand image,enrich the dissemination content in online and offline channels,and effectively highlight the differentiated brand core.Only in this way can a solid foundation be laid for the sustainable development of feed enterprises.This article starts from the perspective of brand image communication value,analyzes the communication methods of brand image of feed enterprises under the digital background,and proposes corresponding communication strategies to enhance the brand image of feed enterprises.
digital backgroundfeed enterprisesbrand imagecommunication strategy
NETL
NSTL
万方数据
