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饲料生产规模化对饲料企业经济效益的影响

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为探究饲料生产规模化对饲料企业经济效益的影响,本研究采用了定量分析法,重点研究饲料企业盈利能力、营运能力及发展能力等经济效益指标。深入分析饲料企业生产工艺、产品结构优化及营销模式创新等内容。研究结果表明,饲料生产规模化对提升企业经济效益具有显著效果,主要体现在成本控制有效性、市场响应速度提升及品牌影响力增强等方面。研究也指出了规模化生产过程中饲料企业面临品牌意识不强、市场竞争激烈及同质化现象突出等问题,可通过打造饲料产业集群,扩展经济增长空间,增强企业市场营销力度,构建特色饲料品牌,打造跨产业合作模式,开发经济效益新增长点等措施来改善,研究成果可为饲料企业规模化生产提供理论指导。
The impact of feed production scale-up on the economic benefits of feed enterprises
To explore the impact of feed production scale-up on the economic benefits of feed enterprises,this study adopted a quantitative analysis method,focusing on economic benefit indicators such as profitability,operational capability,and development ability of feed enterprises.It delves into aspects such as feed enterprise production processes,product structure optimization,and marketing model innovation.The results show that feed production scale-up has a significant impact on enhancing the economic benefits of enterprises,mainly reflected in the effectiveness of cost control,improved market response speed,and enhanced brand influence.The study also highlights issues faced by feed enterprises during the scale-up process,such as weak brand awareness,intense market competition,and prominent homogenization phenomena.Improvements can be made by building feed industry clusters to expand economic growth space,enhancing corporate marketing efforts,constructing distinctive feed brands,and creating cross-industry cooperation models to develop new growth points for economic benefits.The findings provide theoretical guidance for the scale-up production of feed enterprises.

feed productionprofitabilityeconomic benefitsmarket marketing

王贝贝、王媛

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河南物流职业学院,河南郑州 453500

饲料生产 盈利能力 经济效益 市场营销

2024

中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
年,卷(期):2024.(6)
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