Research on live marketing strategies of feed enterprises under the background of rural revitalization
The proposal of the rural revitalization strategy has pointed out the direction for the subsequent development of feed enterprises.Rural revitalization has put forward revitalization requirements from five aspects:industry,talent,culture,ecology,and organization,among which industrial revitalization is the foundation.In the agricultural industry system,feed enterprises have played a role as a link in the process of determining seed by breeding and combining planting and breeding,which can effectively drive the coordinated development of Plantation industry and livestock and poultry breeding industry.The continuous improvement of various infrastructure in rural areas has also created prerequisites for the e-commerce development of feed enterprises,and has fundamentally transformed the marketing model of feed enterprises,gradually shifting from offline marketing to online live streaming marketing.Given the many advantages of live streaming marketing,it is necessary to fully explore the live streaming marketing strategies of feed enterprises,in order to better promote the sustainable development of feed enterprises.