首页|乡村振兴背景下饲料企业直播营销策略的研究

乡村振兴背景下饲料企业直播营销策略的研究

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乡村振兴战略的提出为饲料企业的后续发展指明了方向。乡村振兴从产业、人才、文化、生态、组织 5 个方面提出了振兴要求,其中产业振兴是基础。在农业产业体系中,饲料企业在以养定种、种养结合中发挥纽带作用,能有效带动种植业和畜禽养殖业的协同发展。而农村地区各类基础设施的不断完善也为饲料企业的电商发展创造了先决条件,使饲料企业的市场营销模式发生了根本性的转变,逐渐从线下营销转变为线上直播营销。鉴于直播营销的诸多优势,需要充分探讨饲料企业的直播营销策略,更好地推动饲料企业的可持续发展。
Research on live marketing strategies of feed enterprises under the background of rural revitalization
The proposal of the rural revitalization strategy has pointed out the direction for the subsequent development of feed enterprises.Rural revitalization has put forward revitalization requirements from five aspects:industry,talent,culture,ecology,and organization,among which industrial revitalization is the foundation.In the agricultural industry system,feed enterprises have played a role as a link in the process of determining seed by breeding and combining planting and breeding,which can effectively drive the coordinated development of Plantation industry and livestock and poultry breeding industry.The continuous improvement of various infrastructure in rural areas has also created prerequisites for the e-commerce development of feed enterprises,and has fundamentally transformed the marketing model of feed enterprises,gradually shifting from offline marketing to online live streaming marketing.Given the many advantages of live streaming marketing,it is necessary to fully explore the live streaming marketing strategies of feed enterprises,in order to better promote the sustainable development of feed enterprises.

rural revitalizationfeed enterpriseslive marketingstrategy

王东

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新疆师范大学,新疆乌鲁木齐 830017

河南工业贸易职业学院,河南郑州 451191

乡村振兴 饲料企业 直播营销 策略

2024

中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
年,卷(期):2024.(6)
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