基于价值链的饲料企业营销模式分析
Analysis of marketing models for feed enterprises based on value chain
范志英1
作者信息
- 1. 山西机电职业技术学院,山西长治 046011
- 折叠
摘要
市场对动物源性食品的旺盛需求有效提高了饲料企业的经济效益,这对实现饲料企业的可持续发展具有重要的推动作用.但在复杂多变的市场环境下,饲料产品同质化、产能过剩、需求多元化等现实情况都对饲料企业的市场营销提出了挑战.为了更好地帮助饲料企业创造价值,需要从价值链的角度入手,对饲料企业的营销模式进行分析,力求通过提高产品销量来为饲料企业的可持续发展奠定基础.
Abstract
The strong demand for animal derived foods in the market has effectively improved the economic benefits of feed enterprises,which plays an important role in promoting the sustainable development of feed enterprises.However,in the complex and ever-changing market environment,the homogenization of feed products,overcapacity,and diversified demand pose challenges to the marketing of feed enterprises.To better help feed enterprises create value,it is necessary to start from the perspective of the value chain,analyze the marketing model of feed enterprises,and strive to lay the foundation for the sustainable development of feed enterprises by increasing the sales of feed products.
关键词
价值链/饲料企业/营销模式/经济效益/可持续发展Key words
value chain/feed enterprises/marketing model/economic benefits/sustainable development引用本文复制引用
基金项目
山西省教育科学规划课题(十四五)(2022)(GH-220434)
出版年
2024
国家科技期刊平台
NSTL
万方数据