首页|"一带一路"背景下地域文化差异给饲料企业发展带来的机遇和挑战

"一带一路"背景下地域文化差异给饲料企业发展带来的机遇和挑战

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在"一带一路"倡议下,地域文化差异为饲料企业的发展带来机遇同时也面临着挑战。倡议强调多边外交、经济联系增强和文化交互,为饲料产业创造了新的市场机会。饲料产业面临着信息传播载体丰富化,对高质量饲料需求增长,供应链和合作伙伴网络的扩展等机遇,但企业也面临市场适应性、营销运营及战略制定执行的挑战。因此,饲料企业需在初期阶段实施本土化经营,扩张阶段进行区域化布局,国际化阶段需要重塑全球市场策略,以期实现资源协同及企业革新发展。
Under the background of the belt and road,regional cultural differences bring opportunities and challenges to the development of feed enterprises
Under the"The Belt and Road"initiative,regional cultural differences have brought opportunities for the development of feed enterprises but also face challenges.This initiative's focus on multilateral diplomacy,enhanced economic ties,and cultural interaction has created new market prospects for the feed industry.While there are opportunities such as the availability of various information transmission channels,increasing demand for high-quality feed,expanding supply chains,and partner networks;companies also face challenges in terms of market adaptability,marketing operations,strategy formulation,and execution.In response to these challenges,feed companies need to implement localized operations in the initial stage,carry out regional expansion plans in subsequent stages while reshaping their global market strategies during internationalization.This approach will enable resource coordination as well as foster enterprise innovation and development.

"The Belt and Road"initiativefeed enterprisecultural differencemarket opportunitystrategy challenge

王雨

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开封文化艺术职业学院,河南开封 475000

"一带一路" 饲料企业 文化差异 市场机遇 战略挑战 策略

2024

中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
年,卷(期):2024.(6)
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