Brand building and marketing strategy analysis of feed enterprises under the background of new media
With the continuous development of animal husbandry,feed,as a key link supporting the stable development of animal husbandry,has brought new development opportunities and challenges to the brand building and marketing strategies of feed enterprises.This article discusses the advantages of new media in brand building and marketing of feed enterprises,analyzes the difficulties faced by feed enterprises in actual operation,such as intensified competition,outdated marketing methods,lack of professional talents,and difficulty in integrating online and offline,and proposes practical and effective measures to help feed enterprises effectively utilize new media platforms to enhance brand influence.
new mediafeed enterprisesbrand buildingmarketing strategy
NETL
NSTL
万方数据
维普
