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转型升级背景下饲料产品的市场营销策略分析

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在转型升级背景下,饲料产业除了面临结构调整和技术迭代的阵痛期外,还会面临产品滞销的挑战。加上养殖户的实际需求呈现多元化发展趋势,饲料产业要想提高产品销量和经济效益,需要关注市场发展趋势和客户需求变化,积极分析饲料产品市场营销的常见问题,通过制定科学合理的市场营销策略,帮助饲料产业在激烈的市场环境中获得竞争优势,从而释放发展动能,助力饲料产业的转型升级。
Analysis of marketing strategies for feed products under the background of transformation and upgrading
In the context of transformation and upgrading,the feed industry not only faces the painful period of structural adjustment and technological iteration,but also faces the challenge of unsold products.In addition,the actual needs of animal husbandry and breeding customers are showing a diversified development trend.In order to improve product sales and economic benefits,the feed industry needs to pay attention to market development trends and changes in customer demand,actively analyze common problems in feed product marketing,and develop scientific and reasonable marketing strategies to help the feed industry gain competitive advantages in a fierce market environment,thereby releasing development momentum,Assist in the transformation and upgrading of the feed industry.

transformation and upgradingfeed productsmarketing managementmarket demandstrategy

刘玲芳

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郑州升达经贸管理学院 商学院,河南郑州 451191

转型升级 饲料产品 市场营销 市场需求 策略

2024

中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
年,卷(期):2024.(10)