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基于乡村振兴战略下探析打造生态牧草饲料品牌路径

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在当前生态农业发展的大背景下,生态牧草饲料产业作为乡村振兴的重要组成部分,其品牌建设不仅关乎企业自身的竞争力和发展潜力,更是推动整个畜牧业产业结构调整和升级的关键环节.本文旨在通过对乡村振兴战略、生态牧草饲料产业以及品牌建设理论的综合分析,探析在当前背景下打造生态牧草饲料品牌的路径,并就其中涉及的关键因素与策略进行深入思考,为推动生态牧草饲料产业的发展提供理论支持和实践指导.
Based on the rural revitalization strategy to build ecological forage brand path analysis
Under the background of the development of eco-agriculture,the eco-forage industry as an important part of rural revitalization,its brand building is not only related to the competitiveness and development potential of enterprises,it is the key link to promote the adjustment and upgrade of the whole animal husbandry industry structure.Based on the analysis of rural revitalization strategy,eco-forage industry and brand building theory,this paper explores the path of building eco-forage brand under the current background,and the key factors and strategies involved in the in-depth thinking,to promote the development of ecological forage industry to provide theoretical support and practical guidance.

rural revitalization strategyecological foragebrandsustainable development

黄泽平

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信阳农林学院,河南信阳 464000

乡村振兴战略 生态牧草饲料 品牌 可持续发展

2024

中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
年,卷(期):2024.(10)