Under the background of the development of eco-agriculture,the eco-forage industry as an important part of rural revitalization,its brand building is not only related to the competitiveness and development potential of enterprises,it is the key link to promote the adjustment and upgrade of the whole animal husbandry industry structure.Based on the analysis of rural revitalization strategy,eco-forage industry and brand building theory,this paper explores the path of building eco-forage brand under the current background,and the key factors and strategies involved in the in-depth thinking,to promote the development of ecological forage industry to provide theoretical support and practical guidance.
关键词
乡村振兴战略/生态牧草饲料/品牌/可持续发展
Key words
rural revitalization strategy/ecological forage/brand/sustainable development