Analysis of network marketing paths for feed enterprises based on e-commerce model
The e-commerce model is currently a popular business model,and influenced by this model,online marketing has also been incorporated into the marketing model of feed enterprises.In order to improve the effectiveness of online marketing by feed enterprises in the e-commerce model,this article analyzes the current development status of the feed industry and uses SWOT analysis tools to analyze the SWOT of online marketing by feed enterprises based on the e-commerce model.Through analysis,it is found that the advantages of online marketing by feed enterprises are reflected in four aspects:wide coverage,strong advertising timeliness,low advertising costs,and transparent effects;Its disadvantage lies in the confusion of marketing platforms and the significant impact of logistics;The opportunity lies in national policy support and widespread demand from farmers;The threat lies in fierce market competition and multiple risks in online marketing.Therefore,specific online marketing paths have been developed based on the SWOT analysis results,which can promote the precision,compliance,professionalism,and security of online marketing for feed enterprises,and thus promote the stable development of the feed industry.
NETL
NSTL
万方数据
