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新媒体环境下饲料产品的线上推广策略探讨

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新媒体是依托现代数字技术和网络技术,为用户提供信息服务的现代媒介.广义上的新媒体不仅包括电脑、智能手机、数字电视等数字化设备,还涵盖从传统报刊、广播电视等演化而来的信息传播新形态.当前,新媒体改变了人们的信息获取方式,并以个性化、多元化、即时性、互动性等优势赢得海量用户的青睐.对饲料企业而言,新媒体的兴起为饲料产品的信息传播和线上推广提供了良好契机.因此,本文主要分析了新媒体环境下饲料产品线上推广的特点及影响因素,并提出了具体的线上推广策略,以期为饲料产品的市场营销提供更多支持.
Exploration of online promotion strategies for feed products in the new media environment
New media is a modern medium that relies on modern digital technology and network technology to provide information services to users.In a broad sense,new media not only includes digital devices such as computers,smartphones,and digital televisions,but also encompasses new forms of information dissemination that have evolved from traditional newspapers,radio and television.Currently,new media has changed people's way of obtaining information and has won the favor of a large number of users with advantages such as personalization,diversification,immediacy,and interactivity.For feed enterprises,the rise of new media provides a good opportunity for the information dissemination and online promotion of feed products.Therefore,this article mainly analyzes the characteristics and influencing factors of online promotion of feed products in the new media environment,and proposes specific online promotion strategies to provide more support for the marketing of feed products.

new mediafeed productsonline promotionfeed enterprisesmarketing

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开封文化艺术职业学院,河南开封 475000

新媒体 饲料产品 线上推广 饲料企业 市场营销

2024

中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
年,卷(期):2024.(14)