In recent years,cross-border trade in the feed industry has become increasingly frequent,with a sharp increase in the import and export of feed products.Business negotiations and translation practices among feed enterprises in various countries have continued to increase,effectively promoting the widespread development of cross-cultural communication activities between China and the West.Translation activities are a derivative function of cross-cultural communication,and their translation quality determines the effectiveness of business negotiations.This article takes cross-cultural communication as a theoretical perspective,fully explores the connotation and characteristics of this theory,and combines language examples to discuss the problems existing in feed translation activities.Targeted practical application suggestions are proposed.
关键词
跨文化交际/饲料行业术语/翻译问题/应用建议
Key words
cross-cultural communication/feed industry terminology/translation issues/application suggestions