直播经济视角下饲料企业电商直播营销的策略研究
Research on the strategy of E-commerce live streaming marketing for feed enterprises from the perspective of live streaming economy
刘红亚 1陈艳宁 2李波 1陆增辉2
作者信息
- 1. 湖南应用技术学院,湖南常德 415100
- 2. 右江民族医学院,广西百色 533000
- 折叠
摘要
目前,电商直播营销已成为企业推广产品和服务的新渠道.对饲料企业而言,如何在直播经济的浪潮下有效开展营销活动是其面临的挑战.当前饲料企业电商直播营销面临的困境比较多,具体体现在传统营销带来的惯性、产品特性限制、直播内容创新难以及消费者缺乏信任度等方面.因此,为解决当前饲料企业电商直播营销面临的诸多困境,本文在直播经济视角下重点对这些困境进行分析,并针对性地提出相应的解决策略,以助力饲料企业电商直播营销的稳健发展.
Abstract
Currently,e-commerce live streaming marketing has become a new channel for enterprises to promote products and services.For feed enterprises,how to effectively carry out marketing activities in the wave of live streaming economy is the challenge they face.There are many challenges facing e-commerce live streaming marketing in feed enterprises at present,which are reflected in the inertia brought by traditional marketing,product characteristics limitations,difficulty in innovating live streaming content,and lack of consumer trust.This article focuses on analyzing these difficulties from the perspective of live streaming economy,and proposes corresponding solutions to help feed enterprises achieve stable development in e-commerce live streaming marketing.
关键词
直播经济/饲料企业/电商直播营销/策略Key words
live streaming economy/feed enterprises/e-commerce live streaming marketing/strategy引用本文复制引用
出版年
2024
NETL
NSTL
万方数据