中国饲料2024,Issue(18) :105-108.DOI:10.15906/j.cnki.cn11-2975/s.20241827

饲料企业短视频营销策略的创新与效果评估

Innovation and effectiveness evaluation of short video marketing strategies for feed enterprises

胡志超
中国饲料2024,Issue(18) :105-108.DOI:10.15906/j.cnki.cn11-2975/s.20241827

饲料企业短视频营销策略的创新与效果评估

Innovation and effectiveness evaluation of short video marketing strategies for feed enterprises

胡志超1
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作者信息

  • 1. 漳州职业技术学院,福建漳州 363000
  • 折叠

摘要

随着互联网和社交媒体的快速发展,短视频营销作为一种新兴的营销方式,在我国饲料企业中的应用越来越广泛.文章通过对饲料企业短视频营销策略的创新进行分析,探讨了短视频营销在饲料企业中的应用效果,并对饲料企业短视频营销策略的效果进行了评估,以期能为饲料企业制定和优化短视频营销策略提供参考.

Abstract

With the rapid development of the Internet and social media,short video marketing,as a new marketing method,has been applied more and more widely in China's feed enterprises.The article analyzes the innovation of short video marketing strategies in feed enterprises,explores the application effect of short video marketing in feed enterprises,and evaluates the effectiveness of short video marketing strategies in feed enterprises.In order to provide some reference for feed enterprises to develop and optimize short video marketing strategies.

关键词

饲料企业/短视频营销/创新策略/效果评估

Key words

feed enterprises/short video marketing/innovation strategy/effect evaluation

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出版年

2024
中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
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