Research on brand value of feed enterprises based on green packaging
The rapid development of the economy has not only improved people's living standards,but also brought about problems of ecological environment damage and excessive resource consumption.This development approach that sacrifices the environment and wastes resources is clearly unacceptable.In order to achieve sustainable development,it is necessary to transform and upgrade from extensive growth to green environmental protection.Feed enterprises are an important component of the agricultural economy.Strengthening the green governance of feed packaging and establishing a green packaging standard system for feed can not only effectively display relevant information of feed products,but also further reflect the value orientation of feed enterprises,thereby improving the brand value of feed enterprises.Therefore,starting from the characteristics of green packaging for feed,combined with the impact of green packaging on the brand value of feed enterprises,this article proposes strategies to enhance brand value,in order to lay a foundation for the sustainable development of feed enterprises.
green packagingfeed enterprisesbrand valuesustainable development