首页|基于绿色包装的饲料企业品牌价值研究

基于绿色包装的饲料企业品牌价值研究

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经济高速发展在提高人民生活水平的同时也带来了生态环境破坏和资源过度消耗的问题.这种以牺牲环境和浪费资源为代价的发展方式显然不可取.为实现可持续发展需要由粗放型增长向绿色环保转型升级.而饲料企业是农业经济的重要组成部分,强化饲料包装的绿色治理,并建立饲料绿色包装标准体系,不仅能有效展示饲料产品的相关信息,而且进一步体现了饲料企业的价值取向,从而提高饲料企业的品牌价值.因此,本文从饲料绿色包装的特点出发,结合绿色包装对饲料企业品牌价值的影响,提出品牌价值的提升策略,以期为饲料企业的可持续发展奠定基础.
Research on brand value of feed enterprises based on green packaging
The rapid development of the economy has not only improved people's living standards,but also brought about problems of ecological environment damage and excessive resource consumption.This development approach that sacrifices the environment and wastes resources is clearly unacceptable.In order to achieve sustainable development,it is necessary to transform and upgrade from extensive growth to green environmental protection.Feed enterprises are an important component of the agricultural economy.Strengthening the green governance of feed packaging and establishing a green packaging standard system for feed can not only effectively display relevant information of feed products,but also further reflect the value orientation of feed enterprises,thereby improving the brand value of feed enterprises.Therefore,starting from the characteristics of green packaging for feed,combined with the impact of green packaging on the brand value of feed enterprises,this article proposes strategies to enhance brand value,in order to lay a foundation for the sustainable development of feed enterprises.

green packagingfeed enterprisesbrand valuesustainable development

徐珊珊、张安琪

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信阳农林学院,河南信阳 464000

绿色包装 饲料企业 品牌价值 可持续发展

2024

中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
年,卷(期):2024.(18)