数字化背景下饲料企业的国际市场营销策略研究
Research on international marketing strategies of feed enterprises under the digital background
燕董娇1
作者信息
摘要
全球一体化的经济活动让越来越多的饲料企业登上国际舞台.其中,国际市场营销是一种基于营销学原理,并随国际商业环境变化而开展的跨国界经济活动.特别是随着数字技术的迅猛发展,跨地域、跨国界的信息交互越发频繁,这种趋势不仅影响着人们的日常生活方式,而且推动了饲料企业国际市场营销的变革.因此,本文分析了数字化发展为饲料企业国际市场营销带来的机遇,研究了国际市场营销策略,以期构建富有竞争力的市场营销体系,推动饲料企业的国际化发展.
Abstract
The global integration of economic activities has brought more and more feed enterprises onto the international stage.Among them,international marketing is a cross-border economic activity based on marketing principles and carried out in response to changes in the international business environment.Especially with the rapid development of digital technology,cross regional and cross-border information exchange has become increasingly frequent.This trend not only affects people's daily lifestyles,but also drives the transformation of international marketing for feed enterprises.Therefore,this article analyzes the opportunities brought by digital development to the international marketing of feed enterprises,and conducts research on international marketing strategies in order to build a competitive marketing system and promote the internationalization development of feed enterprises.
关键词
数字化背景/饲料企业/饲料产品/国际市场营销/竞争力Key words
digital background/feed enterprises/feed products/international marketing/competitive power引用本文复制引用
基金项目
河南省高校人文社会科学研究一般项目(2025-ZDJH-203)
中原科技学院2023年度科研培育项目(ZIST2023C016)
出版年
2024
NETL
NSTL
万方数据