Research on precision marketing strategy of feed E-commerce based on user profiling algorithm
Traditional feed marketing models are difficult to meet the diverse and personalized needs of livestock breeding customers due to geographical limitations,information asymmetry,and other factors.The emergence of e-commerce platforms,although enriching feed marketing channels,still has not solved the fundamental problems of low customer conversion rates and unsold products.To this end,this article first analyzes the connotation of user profiling algorithm and precision marketing,then deeply studies the role of user profiling algorithm in precision marketing of feed e-commerce,and proposes precision marketing strategies for feed e-commerce,aiming to help feed enterprises better cope with the increasingly fierce market competition,make feed products stand out from a massive number of competitors,and achieve promotion of feed products.
user profiling algorithmprecision marketingfeed e-commercemarketing channels
万方数据
维普
