Traditional feed marketing models are difficult to meet the diverse and personalized needs of livestock breeding customers due to geographical limitations,information asymmetry,and other factors.The emergence of e-commerce platforms,although enriching feed marketing channels,still has not solved the fundamental problems of low customer conversion rates and unsold products.To this end,this article first analyzes the connotation of user profiling algorithm and precision marketing,then deeply studies the role of user profiling algorithm in precision marketing of feed e-commerce,and proposes precision marketing strategies for feed e-commerce,aiming to help feed enterprises better cope with the increasingly fierce market competition,make feed products stand out from a massive number of competitors,and achieve promotion of feed products.
关键词
用户画像算法/精准营销/饲料电商/营销渠道
Key words
user profiling algorithm/precision marketing/feed e-commerce/marketing channels
维普
万方数据