中国饲料2024,Issue(20) :108-111.DOI:10.15906/j.cnki.cn11-2975/s.20242027

视觉元素在饲料外包装中的应用探讨

Discussion on the application of visual elements in feed packaging

杨雪吟 李蒍韦
中国饲料2024,Issue(20) :108-111.DOI:10.15906/j.cnki.cn11-2975/s.20242027

视觉元素在饲料外包装中的应用探讨

Discussion on the application of visual elements in feed packaging

杨雪吟 1李蒍韦1
扫码查看

作者信息

  • 1. 黄河水利职业技术学院,河南开封 475000
  • 折叠

摘要

随着市场经济的发展和人们生活水平的提高,消费者的购买行为逐渐展现出多元化和个性化的特点.在此背景下,如何以良好的产品外包装吸引消费者注意,并有效引导消费行为,成为企业关注的重点.对饲料产品而言,外包装给养殖户提供的第一印象尤为重要.因此,饲料企业要致力于将视觉元素与饲料外包装的设计相结合,持续优化外包装的视觉形象,进而增强饲料产品的视觉吸引力,加深畜牧养殖户与饲料品牌之间的情感连接,提高饲料产品的市场竞争力.

Abstract

With the development of market economy and the improvement of people's living standards,consumers'purchasing behavior gradually shows the characteristics of diversification and individuation.In this context,how to attract consumers'attention with good product packaging and effectively guide consumer behavior has become the focus of enterprise attention.For feed products,the first impression that the packaging provides to livestock farming customers is particularly important.Therefore,feed companies should be committed to combining visual elements with the design of feed packaging,continue to optimize the visual image of the packaging,and then enhance the visual appeal of feed products,deepen the emotional connection between animal husbandry customers and feed brands,and improve the market competitiveness of feed products.

关键词

视觉元素/饲料产品/饲料外包装/吸引力

Key words

visual elements/feed products/feed packaging/attraction

引用本文复制引用

出版年

2024
中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
参考文献量7
段落导航相关论文