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饲料包装中视觉元素的信息传达及创新应用

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饲料包装是饲料产品与消费者接触的第一媒介,主要通过视觉元素来传递信息.究其原因,视觉感知是人对事物的首要感知方式,并构成人对外部认知的基础,由此可见,饲料包装能对品牌传播、消费行为产生直接影响.但在信息爆炸时代,消费者接触到的信息繁杂,如何通过饲料包装迅速抓住消费者的注意力,成为设计师面临的主要挑战.因此,本文从饲料包装中视觉元素的信息传达入手,并提出了视觉元素的创新应用策略,力求为包装设计提供灵感,进一步突出饲料包装的商业价值.
Information dissemination and innovative application of visual elements in feed packaging
Feed packaging is the first medium of contact between feed products and consumers,mainly conveying information through visual elements. Upon investigation,visual perception is the primary way for people to perceive things and forms the basis for their external cognition. Therefore,it can be seen that feed packaging can have a direct impact on brand communication and consumer behavior. But in the era of information explosion,consumers are exposed to complex information,and how to quickly capture their attention through feed packaging has become the main challenge faced by designers. Therefore,this article starts with the communication of visual elements in feed packaging and proposes innovative application strategies for visual elements,aiming to provide inspiration for packaging design and further highlight the commercial value of feed packaging.

feed packagingvisual elementsinformation disseminationinnovative application

吴霞

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漯河食品工程职业大学,河南漯河 462000

饲料包装 视觉元素 信息传达 创新应用

2024

中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
年,卷(期):2024.(22)