首页|饲料行业在融媒体时代的媒介传播创新策略研究

饲料行业在融媒体时代的媒介传播创新策略研究

扫码查看
融媒体时代,以直播平台、短视频平台和社交媒体平台为主的新媒体平台不断涌现,重塑了饲料行业的媒介传播格局.推动媒介传播方式创新,提升媒介传播效果,是融媒体时代饲料行业可持续发展的重要支撑.本文基于融媒体时代背景,在阐述媒介传播方式创新意义的基础上,分析当前饲料行业媒介传播存在的问题,并提出针对性策略,以期饲料行业能更好地适应融媒体时代的环境变迁,走高质量发展道路.
Research on media communication innovation strategy of feed industry in the media era
In the media era,the emergence of new media platforms such as live broadcast platform,short video platform and social media platform is reshaping the media transmission pattern of feed industry. It is an important support for the sustainable development of feed industry in media era to promote the innovation of media communication mode and improve the effect of media communication. Based on the background of the media era,this paper analyzes the problems of media communication in feed industry and puts forward some pertinent strategies,with a view to the feed industry can better adapt to the media era of environmental changes,to high-quality development.

feed industryfinancial mediamedia communicationinnovation strategy

李惠

展开 >

开封文化艺术职业学院,河南开封 475000

饲料行业 融媒体 媒介传播 创新策略

2024

中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
年,卷(期):2024.(22)