Exploration of online marketing strategies for small and medium-sized feed enterprises from the perspective of long tail effect
The increase in market concentration poses a severe challenge to the survival and development of small and medium-sized feed enterprises. Although the rise of online marketing channels such as e-commerce and social media has effectively increased the sales of feed products,it still cannot avoid increasingly fierce market competition and the problem of homogenization of feed products. Faced with the diversified development of market demand,the drawbacks of traditional offline marketing for small and medium-sized feed enterprises have gradually become prominent. The widespread application of the long tail effect has opened up a path of differentiated competition for small and medium-sized feed enterprises. Therefore,this article starts from the perspective of the long tail effect and deeply analyzes the online marketing strategies of small and medium-sized feed enterprises.
small and medium-sized feed enterprisesonline marketinglong tail effectmarketing strategy
万方数据
维普
