The rise of e-commerce platforms has helped feed marketing activities break through time and space limitations and achieve promotion of feed products. However,in the face of homogeneous competition and complex and ever-changing market demands,how feed companies can establish direct and efficient connections with target customer groups in e-commerce platforms has become an urgent problem to be solved. Therefore,this article analyzes the diversity of communication media under the background of new media,and based on the advantages of communication media,proposes information dissemination strategies for feed e-commerce,in order to accurately convey information related to feed products,thereby reducing marketing costs and improving customer conversion rates.
关键词
新媒体/饲料电商平台/传播媒介/市场营销
Key words
new media/feed e-commerce platform/communication media/marketing management
维普
万方数据