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精准营销视角下饲料消费行为的特征及营销策略分析

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随着市场竞争的加剧,饲料企业面临着产品滞销、利润薄弱等方面的现实问题.特别是在需求多元化的背景下,传统营销模式难以适应复杂多变的市场环境,因此,精准营销已成为饲料企业提高产品销量和经济效益的关键举措.文章从精准营销视角出发,通过深入研究饲料消费行为的特征,针对性地分析了饲料营销策略,力求以科学合理的营销体系更好地满足客户实际需求,从而推动饲料企业的健康稳定发展.
Characteristics of feed consumption behavior and analysis of marketing strategy from the perspective of precision marketing
With the intensification of market competition,feed enterprises are facing practical problems such as unsold products and weak profits. Especially in the context of diversified demand,traditional marketing models are difficult to adapt to the complex and ever-changing market environment. Therefore,precision marketing has become a key measure for feed enterprises to improve product sales and economic benefits. This article starts from the perspective of precision marketing,and through in-depth research on the characteristics of feed consumption behavior,analyzes feed marketing strategies in a targeted manner,striving to use a scientific and reasonable marketing system to better meet the actual needs of customers and promote the healthy and stable development of feed enterprises.

precision marketingfeed consumption behaviorfeaturesmarketing strategy

王璐

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山西经济管理干部学院,山西太原 030024

精准营销 饲料消费行为 特征 营销策略

2024

中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
年,卷(期):2024.(22)