Analysis of the path of financial media empowering the cultural communication of small and medium-sized feed enterprises
In the context of the rapid development of digitalization and informatization,small and medium-sized feed enterprises are facing increasingly fierce market competition and brand communication challenges. In order to effectively enhance corporate image,brand awareness and market share,it is particularly necessary to explore efficient cultural communication paths. This paper first analyzes the importance of cultural communication of small and medium-sized feed enterprises,including shaping a good corporate image,enhancing brand awareness and reputation,and promoting the improvement of product trust and market share. Then,this paper makes an in-depth analysis of the current situation of cultural communication in small and medium-sized feed enterprises,and points out its existing problems,such as excessive dependence on traditional media,lack of interactivity in cultural communication,lack of wide application of new media communication,and insufficient content innovation. Based on this,this paper focuses on the effective path of financial media to empower the cultural communication of small and medium-sized feed enterprises,including changing the communication concept and building a financial media matrix;Content innovation,accurate positioning of target audiences;Enhance interactive experience and user engagement;The integration of internal and external resources and the construction of a good communication ecology aim to promote small and medium-sized feed enterprises to better adapt to the new media environment,realize the transformation and upgrading of cultural communication,and then stand out in the market competition.
convergence mediasmall and medium-sized feed enterprisescultural transmissioninteraction
万方数据
维普
