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电商直播环境下饲料企业物流配送的机遇与挑战

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电商直播具有直观性、互动性的特点,为饲料企业产品销路的开拓提供了新的选择.在电商直播背景下,物流配送作为连接饲料产品生产与价值实现的关键环节,其重要性不言而喻.当前,饲料企业物流配送普遍面临着时效性不高、成本管控难度大、配送网络不健全、退货换货机制不完善等挑战.本文基于电商直播背景,在深入分析饲料企业物流配送的机遇与挑战的基础上提出对策建议,以期为推动饲料企业物流配送方式的革新提供参考.
Opportunities and challenges of logistics distribution for feed enterprises in the e-commerce live streaming environment
E-commerce live streaming has the characteristics of intuitiveness and interactivity,providing a new choice for the development of product sales for feed enterprises.In the context of e-commerce live streaming,the importance of logistics distribution as a key link connecting the production and value realization of feed products is self-evident.Currently,logistics and distribution of feed enterprises are generally facing challenges such as low timeliness,difficulty in cost control,incomplete distribution networks,and imperfect return and exchange mechanisms.Based on the background of e-commerce live streaming,this article deeply analyzes the opportunities and challenges of logistics distribution in feed enterprises,and proposes countermeasures and suggestions,in order to provide reference and guidance for promoting the innovation of logistics distribution methods in feed enterprises.

e-commerce live streamingfeed enterpriseslogistics distributionopportunities and challenges

杨明

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河南地矿职业学院,河南 郑州 451464

电商直播 饲料企业 物流配送 机遇与挑战

2024

中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
年,卷(期):2024.(24)