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需求多元化视角下饲料企业精准营销的路径研究

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饲料产品的同质化发展,难以满足市场的多元化需求.为提高产品销量和市场竞争力,饲料企业开始探索精准营销的应用策略.从实际情况看,在精准营销的加持下,饲料企业能更好地把握需求多元化的发展趋势,有效避免传统营销方式的投入多、见效慢、客户流失等问题.为此,本文从饲料企业实施精准营销的必要性入手,对精准营销的路径进行深入研究,以期提高饲料企业的营销水平,助力饲料企业的可持续发展.
Research on the path of precision marketing of feed enterprises from the perspective of demand diversification
The homogenization development of feed products is difficult to meet the diversified needs of the market.In order to improve product sales and market competitiveness,feed companies have begun to explore the application strategies of precision marketing.From the actual situation,with the support of precision marketing,feed enterprises can better grasp the trend of diversified demand development,effectively avoiding problems such as excessive investment,slow effectiveness,and customer loss in traditional marketing methods.Therefore,this article starts with the necessity of implementing precision marketing in feed enterprises,conducts in-depth research on the path of precision marketing,in order to improve the marketing level of feed enterprises and help them achieve sustainable development.

diversified demandfeed enterprisesprecision marketingmarket competitiveness

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郑州工程技术学院 管理学院,河南 郑州 450000

需求多元化 饲料企业 精准营销 市场竞争力

2024

中国饲料
中国饲料工业协会

中国饲料

北大核心
影响因子:0.577
ISSN:1004-3314
年,卷(期):2024.(24)