Research on the optimization of marketing strategy for feed enterprises from the perspective of integrated marketing
In a buyer's market environment,traditional marketing methods are difficult to meet the development needs of feed enterprises.Although online marketing,represented by e-commerce,has provided new channels for promoting feed products,feed companies still face challenges such as product homogenization,fragmented information dissemination,and low customer conversion rates.Therefore,integrated marketing,as a new marketing concept,can provide good reference and inspiration for optimizing the marketing strategy of feed enterprises,thereby helping them better cope with increasingly fierce market competition and achieve sustainable development of feed enterprises.
integrated marketingfeed enterprisesmarketing strategysustainable development
NETL
NSTL
万方数据
