Typical Case Analysis of Health Food and Related Food
The purpose of this study is to objectively reflect the problems in the food and health food industry by ana-lyzing the typical cases of health food and related food in the special action of China's food industry and put forward corresponding regulatory policy suggestions.Excel 2016 software was used to make a statistical description of the overall situation,geographical distribution,sales mode,target population,amount involved,and case type of the case,and a word frequency graph was used to visually describe the product function claims in typical cases.It was found that the typical cases of health food and related food involved 25 provinces(cities and districts),with wide geographical distribu-tion,among which Zhejiang,Sichuan,and Shanghai were the most cases.Sales methods mainly include wholesale and retail,online sales,and conference marketing.The elderly group is the main victim group in typical cases of health food and related food.In typical cases,the amount involved is large,and the problem of false publicity of ordinary food pos-ing as health food or medicine is serious,in addition,there are also problems such as false publicity of health food and irregular online sales.Given the problems existing in health food and related food,the following regulatory policy sugges-tions are put forward:1)Strengthen the supervision of product function claims,and improve the food claim management system.2)Improve each subject's cognition of product positioning and clarify product attributes and functions.3)Rectify false propaganda and strengthen the supervision of online sales platforms.
万方数据
维普
